Testimonials

 
 
Janet has incredible talent working with early-stage founders and turning vague ideas into an actionable financial plan
— Briana Hart, BuyVerde
 
 

 
 
Precise forecasting and all the rigor that goes into it? That’s rare, for startups. Forecasts welded to a working capital and financing model that updates as your plans change? That’s an unfair advantage.
— Ben Auld, Clade
 

 
 
In Janet we found a true partner. She was a quick study—she learned the publishing business quickly and was able to wed her expertise to our experience. She helped us to refine our business plan, she built a financial model that received raves from veteran investors, and she prepped us for investor presentations. She earned our trust with her dedication and candor—our business became her business; our mission became hers. She is now a member of our core team, and we will be relying on her, as we build our business, to keep an eye on the big picture and to help us continually innovate and grow.
— Julie Grau, Co-CEO, Spiegel & Grau
 
 

 
 
Janet has been tremendous in helping our business shape the financial model and preparing it for both the fund raising as well as operational management of the company. Her professionalism and knowledge in the domain have been super valuable and because of her insights into startups as well as financial management, she has been able to help us shape a very detailed and very precise financial management and modeling tool. Over the years, we have worked with number of CFOs and understand the value a good CFO brings, but Janet definitely beat our expectations. Janet is fast, efficient, smart, very thorough, and extremely responsive. She has the right financial tool kits at her fingertips and quickly grasps nature of the business to adopt the toolkit to your needs. 
— OKSANA SOKOLOVSKY, CEO, ROAR
 
 

 
 
Asha’s coaching has been an extremely valuable and beneficial experience. She has been advising us to better optimize our current financials, build out a customer retention and customer growth plan which has shown an immediate impact on the sustainability of my business.
— GARY CAHAY, CEO, ELLO TECHNOLOGY
 
 

 
 
Asha has truly transformed my business. What I knew it could be, but couldn’t find the path to, she provided. Asha’s coaching on business metrics, strategy, staffing and planning is priceless and has been tremendously valuable during this Covid-10 crisis.
— Kathleen Tomes, President, Brilliant PR and Marketing